For any rock band looking to gain exposure in the music industry, there is a priority to start small and saturate the local area first.  If your band promotion strategy can a specific geographical area, then you can build support and translate that strength into other channels.  By grasping every opportunity for local attention, you can build a network that will drive a loyal fan base and create opportunities.  READ MORE

 - David James

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January 28th 2010

YOUR MUSIC: Promote Your Band

The opportunities for online band promotion are constantly evolving each day.  Breakthrough Band will dive into each avenue for band promotion and unveil tips and tricks to reach new listeners and expand your fan base as content continues to grow.  At the same time, Breakthrough Band will be reviewing YOUR music to see which bands have what it take to succeed.  READ MORE

 

 - David James

 

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January 26th 2010

 

STARTING A BAND: Buying Drums

 

Hopefully through the process of finding a drummer to join your band, you connect with a drummer who has a drum set.  A no-brainer, maybe, but if you are like me, your drum set is in working order, but not 100% for performing.  As you are starting a band, you will need to take inventory of the drums and ensure that when you book your first gig, you are prepared to play.  READ MORE

 

 - David James

 

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January 24th 2010

 

NOTEWORTHY: The Weekend Musician

 

As much as every aspiring musician day dreams of light shows and head banging fans, the phrases “Get Rich Quick” and “Start a Band” clash right from the beginning.  As much as it may appear to be lighting strikes of luck that push many artists into stardom, the reality is that getting struck by lighting is a matter of timing and opportunity, not just luck.  READ MORE

 

 - David James

 

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January 22nd 2010

 

CONTRIBUTING WRITER: A J Clark

 

Developing real and grounded content for aspiring musicians involves writing from the viewpoint of aspiring musicians.  To challenge the obstacles of starting a band and promoting a band, the writers of Breakthrough Band need to fully understand the perspective of the audiences.  Claiming his name on a category that digs into the gems of the music industry is a contributor – A J Clark.  READ MORE

 

 - David James

 

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January 17th 2010

 

MUSIC IN THE NEWS: Music Industry Helps Haiti

 

With history unfolding before the eyes of Haiti, I keep returning to the song, 'Cold Cash and Colder Hearts' by Thrice as it paints a picture of the tunnel vision created by a dangling dollar bill a few inches from our faces.  While people are living outside of our daily interactions under different and often desperate circumstances, we are here at the top of the world, completely focused on ourselves.  READ MORE

 

 - David James

 

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January 15th 2010

 

SITUATIONAL ANALYSIS: Competitive Analysis

 

The last segment of the Situational Analysis for your band’s Advertising Strategy is the Competitive Analysis.  This is a great way to compare your product or service against another.  If you are looking to start a band or are strategizing a new campaign for band promotion, you want to look at the strengths and weaknesses of other bands.  READ MORE

 

 - David James

 

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January 11th 2010

 

STARTING A BAND: 20 Songs of Inspiration

 

The inspiration behind successful endeavors can be the single most important motivating factor for a band.  As a musician, inspiration can come from a variety of angles and situations and should be captured for quick reference.  The way that I look at it, on the road less travelled, a person needs to stop, sit down, take a deep breath, and remember why he or she is there to begin with. READ MORE

 

 - David James

 

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January 9th 2010

 

BREAKTHROUGH BAND: Product Analysis

 

Breakthrough Band understands offered product is a service to aspiring musicians.  This service must provide sound advice, access to great resources, and a sense of belonging.  While Breakthrough Band builds solid articles and a strong presence in the online music community, time will indicate the successes in these three areas. READ MORE

 

 - David James

 

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January 7th 2010

 

BLOG CARNIVAL: New Music Bloggers

 

Taking time to understand and explore the music and its inspirational reaches allow each of us the opportunity to keep our minds open and the creative juices flowing.  In this first edition of Breakthrough Band’s Blog Carnival, I have invited bloggers within the online music community to submit an article or blog post in effort to showcase his or her own musical perspective.  READ MORE

 

 - David James