Pride and patience taken in preparation will have an astounding impact on the final product as we dig the foundation of a marketing strategy. The next step of the Situational Analysis is the Consumer Analysis. Before we can analyze and form a target audience, we need to understand who the current consumer is. For a new band, this may not yet exist. However, you can still take a snapshot of the consumer in similar situations.
The Consumer Analysis simply takes a look at the consumers to find current trends and attachments. If your band has been playing music for a little while, you want to go through some data on your fans. Some questions to consider include:
How many people attend your shows?
Where do your fans come from geographically?
What is the average age group that listens to your music?
What types of venues do you play at?
Where does your band play, geographically?
What are the geographic reaches of your online fans?
How do consumers hear about your band?
You are looking to understand your current audience well enough to look for weak spots to grow and hot spots to hit out of the park when it comes time form your target audience and your advertising strategy.
The next step is to analyze the consumer trends and statistics of the bands that are in the situation you are aspiring for. If you are starting a new band without much information or many fans yet, this information is critical to understanding the consumer and ultimately your target audience. Utilize the same types of questions as a way of working out the statistics of your current consumer situation.
Organize the information you have gathered into charts or graphs to visually grasp the Consumer Analysis. Now analyze… report on your findings and dig into the behaviors and trends that you see.
View the Sample Consumer Analysis for Breakthrough Band |
