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ADVERTISING STRATEGY

Every band, whether starting out or already on the road should analyze their market presence and create an advertising strategy. Walk with Breakthrough Band as we go through a standard Advertising Campaign with guidelines and examples tailored for a rock band. Learn how to put together a plans book and create an advertising strategy for your band. Ask questions and offer advice with creative marketing ideas within the music industry.

Executive Summary - October 10th 2009

Executive Summary (Cont.) - October 24th 2009

Situational Analysis - November 1st 2009

Situational Analysis: Company or Band Analysis - November 6th 2009

Situational Analysis: Consumer Analysis - November 21st 2009

Situational Analysis: Market Analysis - December 5th 2009

Situational Analysis: Product Analysis - December 28th 2009

Situational Analysis: Competitive Analysis - January 15th 2010

Local Band Promotion - January 30th 2010

SWOT Analysis - February 27th 2010

This is more than a blog about marketing music.