The Smashing Pumpkins are making a bold step forward in marketing their music as the first song of a 44 song collection is available for free download and free sharing online. The album is called Teargarden by Kaleidyscope and the first single is “A Song for a Son”. Smashing Pumpkins’ Billy Corgan will release 1 song at a time through the recording of the album, completely free and available online.
While the songs themselves will be freely accessible for consumers, the die-hard fans will have access to limited edition collector’s items and the ability to purchase the material side of the album. Details are not 100% defined, but this will likely include behind the scenes video, concert footage, and album artwork.
The obvious truth is that free music will touch more listeners’ ears and increase the artist’s reach. The question is whether or not the marketing risk will have enough pay off to be worth it. Theoretically, the Pumpkins could produce 3 solid albums out of a 44 song collection. A commitment to complete a project of this size could allow unwanted obstacles.
In addition, giving away free music means that there is zero profit on the product itself. Fortunately, Bill Corgan has a number of successful years under his belt to be in a position to take risks like this. More importantly, The Smashing Pumpkins are one of those bands that have built a following to support a project like this and can take advantage of an opportunity to grow the fan base.
As more consumers attach themselves to The Smashing Pumpkin’s new music, ticket sales should increase on tour, traffic should increase on their website, and more merchandise should exchange hands.
In a world that is organized on the internet, The Smashing Pumpkins may be stepping out with an interesting marketing campaign, but they are not stepping out into a starless sky. Stay updated on the progress of Teargarden by Kaleidyscope on their web site, download each song, and share the new music!
